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Agri-Food Tech 3 Globaliser

Scaling your Agri-tech or Food-Tech solution internationally can be challenging: sales cycles tend to be long, preferences and needs differ per market, and is the market really ready for your innovative solution?

Picking the right market and building a solid and actionable internationalisation strategy for your target market will increase your international success. Therefore, we are organising the fourth edition of the Globaliser Agri-Food Tech together with Provincie Noord-Holland, Amsterdam Trade & Innovate, Oost-NL and Horizon Flevoland. We are ready to support the selected companies with tools and expertise to prioritise which opportunities to chase, or not to chase, and how to successfully enter that new market abroad.

Sep - Nov, 2023

The Netherlands

€4.000

how does it work?

A 12-week programme

Get to know your fellow participants

Scan of internationalisation bottlenecks

Comparing and selecting target markets

Market Opportunity Analysis (Attractiveness and Fit)

Data validation

TOOL: DBC CANVAS & MO ANALYSIS TOOL

Create lean GTM Strategies for target markets

People & Partner strategy

Value Proposition & Localisation

TOOL: DBC CANVAS & VALIDATION PYRAMID

Organisational structure and setup

Relative cost comparison

Budgeting for internationalisation

Building international roadmap

TOOL: DBC CANVAS & MOCO ANALYSIS TOOL

Validated target market

Validated GTM Strategy for market

Scalable organisational structure

Clear action list to start international expansion

TOOL: INTERNATIONAL
ROADMAP

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frequently asked questions

What do I get out of the Globaliser?

The programme is filled with plenary sessions with industry experts, coaching and peer-to-peer learning. We tailor the sessions to your needs. After the programme, you will have: A structured & validated approach in growing internationally, validated target market(s), Go-to-Market strategy for identified market(s) and a solid international roadmap for practical guidance on the next steps to take.

What are the costs of the Globaliser?

The bulk of the programme is financed by our partners. We ask for a commitment fee from participants of €3000.

What is the average time investment?

Next to the 5 plenary sessions, expect a time investment of five to eight hours every week on homework, coaching sessions and preparation work. We always recommend participating in the programme with (at least) 1 colleague, so you can divide the workload and have a discussion partner.

What if our startup is not in this industry?

While it might be that you do not have the exact same technology or product as other participants, it is more than likely that your companies have a lot of similar aspects and can learn a lot from each other. You could help each other because you have the same target customer, look at similar potential partners or have similar technology.