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Agri-Food Tech 3 Globaliser

Scaling your Agri-tech or Food-Tech solution internationally can be challenging: sales cycles tend to be long, preferences and needs differ per market, and is the market really ready for your innovative solution?

Picking the right market and building a solid and actionable internationalisation strategy for your target market will increase your international success. Therefore, we are organising the fourth edition of the Globaliser Agri-Food Tech together with Provincie Noord-Holland, Amsterdam Trade & Innovate, Oost-NL and Horizon Flevoland. We are ready to support the selected companies with tools and expertise to prioritise which opportunities to chase, or not to chase, and how to successfully enter that new market abroad.

Sep - Nov, 2023
The Netherlands
€4.000
how does it work?

A 12-week programme

INTRODUCTION

KICK-OFF

Fill 63
Get to know your fellow participants
Fill 63
Scan of internationalisation bottlenecks


Phase 1

MARKET OPPORTUNITY

Fill 63
Comparing and selecting target markets
Fill 63
Market Opportunity Analysis (Attractiveness and Fit)
Fill 63
Data validation
TOOL: DBC CANVAS & MO ANALYSIS TOOL
Phase 2

GO-TO-MARKET STRATEGY

Fill 63
Create lean GTM Strategies for target markets
Fill 63
People & Partner strategy
Fill 63
Value Proposition & Localisation
TOOL: DBC CANVAS & VALIDATION PYRAMID
Phase 3

BUILDING THE BUSINESS CASE

Fill 63
Organisational structure and setup
Fill 63
Relative cost comparison
Fill 63
Budgeting for internationalisation
Fill 63
Building international roadmap
TOOL: DBC CANVAS & MOCO ANALYSIS TOOL
D-DAY

ASSEMBLING THE ROADMAP

Fill 63
Validated target market
Fill 63
Validated GTM Strategy for market
Fill 63
Scalable organisational structure
Fill 63
Clear action list to start international expansion
TOOL: INTERNATIONAL
ROADMAP

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frequently asked questions

The programme is filled with plenary sessions with industry experts, coaching and peer-to-peer learning. We tailor the sessions to your needs. After the programme, you will have: A structured & validated approach in growing internationally, validated target market(s), Go-to-Market strategy for identified market(s) and a solid international roadmap for practical guidance on the next steps to take.

The bulk of the programme is financed by our partners. We ask for a commitment fee from participants of €3000.

Next to the 5 plenary sessions, expect a time investment of five to eight hours every week on homework, coaching sessions and preparation work. We always recommend participating in the programme with (at least) 1 colleague, so you can divide the workload and have a discussion partner.

While it might be that you do not have the exact same technology or product as other participants, it is more than likely that your companies have a lot of similar aspects and can learn a lot from each other. You could help each other because you have the same target customer, look at similar potential partners or have similar technology.

Learn lessons from:

Jan Aleman
Founder & CEO
Servoy
Irene van den Brink
Commercial Director Insurance
Booking.com
Joris van Winsen
Founder
Labfolder
Bart Houlleberghs
Founder
Type22
Pieter Aarts
Co-founder & CEO
Nucleoo
Benjamin Pomerantz
Founder
Pocket Media
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