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Cybersecurity 3 Globaliser

The Dutch cybersecurity sector has a strong reputation, and an increasing number of cybersecurity scale-ups are getting international traction. It can, however, be difficult to determine what opportunity fits best with your company’s growth plan.

Therefore, we are organising the third edition of the Globaliser Cybersecurity with InnovationQuarter and Security Delta (HSD): to help you select the right target markets, build localised Go-to-Market strategies and structure your organisation in such a way that it can execute the international strategy, without losing focus on your home market.

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Apr - Jul, 2022
The Hague, The Netherlands
€3000
how does it work?

A 12-week programme

INTRODUCTION

KICK-OFF

Fill 63
Get to know your fellow participants
Fill 63
Scan of internationalisation bottlenecks


Phase 1

MARKET OPPORTUNITY

Fill 63
Comparing and selecting target markets
Fill 63
Market Opportunity Analysis (Attractiveness and Fit)
Fill 63
Data validation
TOOL: DBC CANVAS & MO ANALYSIS TOOL
Phase 2

GO-TO-MARKET STRATEGY

Fill 63
Create lean GTM Strategies for target markets
Fill 63
People & Partner strategy
Fill 63
Value Proposition & Localisation
Fill 63
Marketing & Sales strategy
TOOL: DBC CANVAS & VALIDATION PYRAMID
Phase 3

ORGANISATION

Fill 63
Organisational structure and setup
Fill 63
Relative cost comparison
Fill 63
Budgeting for internationalisation
Fill 63
Building international roadmap
TOOL: DBC CANVAS & MOCO ANALYSIS TOOL
D-DAY

ASSEMBLING THE ROADMAP

Fill 63
Validated target market
Fill 63
Validated GTM Strategy for market
Fill 63
Scalable organisational structure
Fill 63
Clear action list to start international expansion
TOOL: INTERNATIONAL
ROADMAP

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frequently asked questions

The programme is filled with plenary sessions with industry experts, coaching and peer-to-peer learning. We tailor the sessions to your needs. After the programme, you will have: A structured & validated approach in growing internationally, validated target market(s), Go-to-Market strategy for identified market(s) and a solid international roadmap for practical guidance on the next steps to take.

The bulk of the programme is financed by our partners. We ask for a commitment fee from participants of €3000.

Next to the 5 plenary sessions, expect a time investment of five to eight hours every week on homework, coaching sessions and preparation work. We always recommend participating in the programme with (at least) 1 colleague, so you can divide the workload and have a discussion partner.

While it might be that you are not active in this industry, it is still possible that your company shares similar traits with the other participants and thus you can learn a lot from each other. For instance, you could help each other because you have the same target customer, consider similar potential partners or use similar technology. If this is not the case, let us know if you are interested in the Globaliser. It might be that a Globaliser that fits your profile better is coming up soon.

Learn lessons from:

View all our coaches
Marco Barkmeijer
Co-Founder & CEO
SecureLink
Erik Wienk
Co-founder & COO
Hiber
Jan Aleman
Founder & CEO
Servoy
Pieter Aarts
Founder
Loft3Di
Joris van Winsen
Founder
Labfolder
Bart Houlleberghs
Founder
Type22
Tomislaw Dalic
Managing Director
Groupon
Jeroen Plink
COO
LegalTech Hub
View all our coaches
SUCCESS CASES
"The Globaliser is an eye-opener for any startup or scale-up wanting to scale internationally. It helps founders evaluate market entries and provides them with essential tools and a structure to create, shape and validate an internationalisation roadmap that is based on data rather than gut."
Marc Mackenbach
Secrethub
Acquired by 1Password in April 2021 for an undisclosed amount.
"The Globaliser programme gave us new and important insights that resulted in a refreshed view on our target markets. We now have a foundation and with the provided tools and structure, we can continue building and improving our internationalisation plans with more confidence."
Daan Meboer
UTURN
Active in over 20 countries after completing the Globaliser
"The tools and methodologies of DutchBasecamp help you understand all the crucial elements of an international strategy. Every company that wants to grow their business internationally should go through this process because it will prevent you from unnecessary mistakes and costs."
Menno van der Marel
VanderSat
Expanded to 11 countries on 3 continents.
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