GLOBALISER #18

Health Solutions 4

Scaling your health solution internationally is challenging. This can be a result: long sales cycles, different rules & regulation per market or other needs of the local customers.

Picking the right market and building a solid and actionable internationalisation strategy for that market helps you increase your success in (international) growth. Therefore, we are organising the fourth edition of the Globaliser Health Solutions together with Health Holland, to support selected participants with a structured approach to prioritise which opportunities (not) to chase and how to successfully enter that new market abroad. Let’s meet to discuss your situation!

Feb - April, 2023
The Netherlands
€4000 ex. VAT
how does it work?

A 12-week programme

INTRODUCTION

KICK-OFF

Fill 63
Get to know your fellow participants
Fill 63
Scan of internationalisation bottlenecks


Phase 1

MARKET OPPORTUNITY

Fill 63
Comparing and selecting target markets
Fill 63
Market Opportunity Analysis (Attractiveness and Fit)
Fill 63
Data validation
TOOL: DBC CANVAS & MO ANALYSIS TOOL
Phase 2

GO-TO-MARKET STRATEGY

Fill 63
Create lean GTM Strategies for target markets
Fill 63
People & Partner strategy
Fill 63
Value Proposition & Localisation
TOOL: DBC CANVAS & VALIDATION PYRAMID
Phase 3

BUILDING THE BUSINESS CASE

Fill 63
Organisational structure and setup
Fill 63
Relative cost comparison
Fill 63
Budgeting for internationalisation
Fill 63
Building international roadmap
TOOL: DBC CANVAS & MOCO ANALYSIS TOOL
D-DAY

ASSEMBLING THE ROADMAP

Fill 63
Validated target market
Fill 63
Validated GTM Strategy for market
Fill 63
Scalable organisational structure
Fill 63
Clear action list to start international expansion
TOOL: INTERNATIONAL
ROADMAP

Get in touch with our team

Health Solutions 4 Globaliser
Feb - April, 2023
frequently asked questions

The programme is filled with plenary sessions with industry experts, coaching and peer-to-peer learning. We tailor the sessions to your needs. After the programme, you will have: A structured & validated approach in growing internationally, validated target market(s), Go-to-Market strategy for identified market(s) and a solid international roadmap for practical guidance on the next steps to take.

The bulk of the programme is financed by our partner. We ask for a commitment fee from participants of €4000.

Next to the 5 plenary sessions, expect a time investment of five to eight hours every week on homework, coaching sessions and preparation work. We always recommend participating in the programme with (at least) 1 other colleague, so you can divide the workload and have a discussion partner.

While it might be that you do not have the exact same technology or product as other participants, it is more than likely that your companies have a lot of similar aspects and can learn a lot from each other. You could help each other because you have the same target customer, look at similar potential partners or have similar technology.

Learn lessons from:

Jan Aleman
Founder & CEO
Servoy
Irene van den Brink
Commercial Director Insurance
Booking.com
Bart Houlleberghs
Founder
Type22
Tanja Sanders
Co-founder & CEO
GrowthHub
Pieter Aarts
Co-founder & CEO
Nucleoo
Tomislaw Dalic
Managing Director
Groupon
Marco Barkmeijer
Co-Founder & CEO
SecureLink
Robert Bruil
Founder
Navads
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