GLOBALISER #22

Health Solutions 6

Scaling your health solution internationally is challenging. This can be a result: long sales cycles, different rules & regulation per market or other needs of the local customers.

Picking the right market and building a solid and actionable internationalisation strategy for that market helps you increase your success in (international) growth. Therefore, we are organising the sixth edition of the Globaliser Health Solutions together with Health Holland, to support selected participants with a structured approach to prioritise which opportunities (not) to chase and how to successfully enter that new market abroad. Let’s meet to discuss your situation!

Feb - May, 2024
The Netherlands
€4000 ex. VAT
how does it work?

A 12-week programme

INTRODUCTION

KICK-OFF

Fill 63
Get to know your fellow participants
Fill 63
Scan of internationalisation bottlenecks


Phase 1

MARKET OPPORTUNITY

Fill 63
Comparing and selecting target markets
Fill 63
Market Opportunity Analysis (Attractiveness and Fit)
Fill 63
Data validation
TOOL: DBC CANVAS & MO ANALYSIS TOOL
Phase 2

REIMBURSEMENT

Fill 63
Consider role of different stakeholders in healthcare
Fill 63
Reimbursement differences per market


Phase 3

GO-TO-MARKET STRATEGY

Fill 63
Create lean GTM Strategies for target markets
Fill 63
People & Partner strategy
Fill 63
Value Proposition & Localisation
Fill 63
Marketing & Sales strategy
TOOL: DBC CANVAS & VALIDATION PYRAMID
Phase 4

ORGANISATION

Fill 63
Organisational structure and setup
Fill 63
Relative cost comparison
Fill 63
Budgeting for internationalisation
Fill 63
Building international roadmap
TOOL: DBC CANVAS & MOCO ANALYSIS TOOL
D-DAY

ASSEMBLING THE ROADMAP

Fill 63
Validated target market
Fill 63
Validated GTM Strategy for market
Fill 63
Scalable organisational structure
Fill 63
Clear action list to start international expansion
TOOL: INTERNATIONAL
ROADMAP

Get in touch with our team

Health Solutions 6 Globaliser
Feb - May, 2024
frequently asked questions

The programme is filled with plenary sessions with industry experts, coaching and peer-to-peer learning. We tailor the sessions to your needs. After the programme, you will have: a structured & validated approach in growing internationally, validated target market(s), Go-to-Market strategy for identified market(s) and a solid international roadmap for practical guidance on the next steps to take.

The bulk of the programme is financed by our partners. We ask for a commitment fee from participants of €4.000.

Next to the 6 plenary sessions, expect a time investment of four hours every week on homework, coaching sessions and preparation work. We always recommend participating in the programme with (at least) 1 colleague, so you can divide the workload and have a discussion partner.

While it might be that you do not have the exact same technology or product as other participants, it is more than likely that your companies have a lot of similar aspects and can learn a lot from each other. You could help each other because you have the same target customer, look at similar potential partners or have similar technology.

Learn lessons from:

Marcel van Kasteel
Co-Founder, Former CEO
Castle Recruit, Philips
Marco Barkmeijer
Co-Founder & CEO
SecureLink
Harm-Jan Wessels
Founder, Investor & Board Member
Forcare, Holland Capital, NextGen Ventures
Jan Aleman
Founder & CEO
Servoy
Pieter Aarts
Founder
Loft3Di
Loes van Egmond
Business Development Director
Healthy.io, Skinvision
Robert Bruil
Founder
Navads
Lourens Verweij
MedTech Director, Board Member & Investor
CAJU Venture Partners
Maarten Neve
Founder
Healthy Entrepreneurs
SUPPORTED BY