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Healthcare Solutions 2 Globaliser

Scaling your health solution internationally can be a challenging endeavour: sales cycles tend to be long, reimbursement and procurement differs per market, and is the market ready for your innovative healthcare solution?

Picking the right market and building a solid and actionable internationalisation strategy for that market helps you increase your successes in (international) growth. Therefore, we are organising the Globaliser Healthcare Solutions together with ROM Utrecht region, Health Holland and Smart Health Amsterdam, to help the selected companies prioritise which opportunities (not) to chase and how to successfully enter that new market abroad.

Feb — Apr, 2022

The Netherlands

€1.500

how does it work?

A 12-week programme

Get to know your fellow participants

Scan of internationalisation bottlenecks

Comparing and selecting target markets

Market Opportunity Analysis (Attractiveness and Fit)

Data validation

TOOL: DBC CANVAS & MO ANALYSIS TOOL

Create lean GTM Strategies for target markets

People & Partner strategy

Value Proposition & Localisation

Marketing & Sales strategy

TOOL: DBC CANVAS & VALIDATION PYRAMID

Organisational structure and setup

Relative cost comparison

Budgeting for internationalisation

Building international roadmap

TOOL: DBC CANVAS & MOCO ANALYSIS TOOL

Validated target market

Validated GTM Strategy for market

Scalable organisational structure

Clear action list to start international expansion

TOOL: INTERNATIONAL
ROADMAP

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frequently asked questions

What do I get out of the Globaliser?

The programme is filled with plenary sessions with industry experts, coaching and peer-to-peer learning. We tailor the sessions to your needs. After the programme, you will have: A structured & validated approach in growing internationally, validated target market(s), Go-to-Market strategy for identified market(s) and a solid international roadmap for practical guidance on the next steps to take.

What are the costs of the Globaliser?

The bulk of the programme is financed by our partners. We ask for a commitment fee from participants of €1500.

What is the average time investment?

Next to the 5 plenary sessions, expect a time investment of five to eight hours every week on homework, coaching sessions and preparation work. We always recommend participating in the programme with (at least) 1 colleague, so you can divide the workload and have a discussion partner.

What if our startup is not in this industry?

While it might be that you are not active in this industry, it is still possible that your company shares similar traits with the other participants and thus you can learn a lot from each other. For instance, you could help each other because you have the same target customer, consider similar potential partners or use similar technology. If this is not the case, let us know if you are interested in the Globaliser. It might be that a Globaliser that fits your profile better is coming up soon.