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Healthcare Solutions 2 Globaliser

Scaling your health solution internationally can be a challenging endeavour: sales cycles tend to be long, reimbursement and procurement differs per market, and is the market ready for your innovative healthcare solution?

Picking the right market and building a solid and actionable internationalisation strategy for that market helps you increase your successes in (international) growth. Therefore, we are organising the Globaliser Healthcare Solutions together with ROM Utrecht region, Health Holland and Smart Health Amsterdam, to help the selected companies prioritise which opportunities (not) to chase and how to successfully enter that new market abroad.

Feb — Apr, 2022
The Netherlands
€1.500
how does it work?

A 12-week programme

INTRODUCTION

KICK-OFF

Fill 63
Get to know your fellow participants
Fill 63
Scan of internationalisation bottlenecks


Phase 1

MARKET OPPORTUNITY

Fill 63
Comparing and selecting target markets
Fill 63
Market Opportunity Analysis (Attractiveness and Fit)
Fill 63
Data validation
TOOL: DBC CANVAS & MO ANALYSIS TOOL
Phase 2

GO-TO-MARKET STRATEGY

Fill 63
Create lean GTM Strategies for target markets
Fill 63
People & Partner strategy
Fill 63
Value Proposition & Localisation
TOOL: DBC CANVAS & VALIDATION PYRAMID
Phase 3

BUILDING THE BUSINESS CASE

Fill 63
Organisational structure and setup
Fill 63
Relative cost comparison
Fill 63
Budgeting for internationalisation
Fill 63
Building international roadmap
TOOL: DBC CANVAS & MOCO ANALYSIS TOOL
D-DAY

ASSEMBLING THE ROADMAP

Fill 63
Validated target market
Fill 63
Validated GTM Strategy for market
Fill 63
Scalable organisational structure
Fill 63
Clear action list to start international expansion
TOOL: INTERNATIONAL
ROADMAP

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frequently asked questions

The programme is filled with plenary sessions with industry experts, coaching and peer-to-peer learning. We tailor the sessions to your needs. After the programme, you will have: A structured & validated approach in growing internationally, validated target market(s), Go-to-Market strategy for identified market(s) and a solid international roadmap for practical guidance on the next steps to take.

The bulk of the programme is financed by our partners. We ask for a commitment fee from participants of €1500.

Next to the 5 plenary sessions, expect a time investment of five to eight hours every week on homework, coaching sessions and preparation work. We always recommend participating in the programme with (at least) 1 colleague, so you can divide the workload and have a discussion partner.

While it might be that you are not active in this industry, it is still possible that your company shares similar traits with the other participants and thus you can learn a lot from each other. For instance, you could help each other because you have the same target customer, consider similar potential partners or use similar technology. If this is not the case, let us know if you are interested in the Globaliser. It might be that a Globaliser that fits your profile better is coming up soon.

Learn lessons from:

Irene van den Brink
Commercial Director Insurance
Booking.com
Bart Houlleberghs
Founder
Type22
Benjamin Pomerantz
Founder
Pocket Media
Maarten Neve
Founder
Healthy Entrepreneurs
Gerwald van den Oetelaar
Founder & CXO
Appical
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