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SaaS 2 Globaliser

Growing your sales numbers in foreign markets and mimicking your home-market strategy can be challenging. You need local insights, the right messaging, understanding of local requirements and a lot more to get a higher return on investment. We cover this and much more during our 12-week Globaliser programme, validated by 600+ scale-up founders.

Together with SaaS founders from other European markets and successful SaaS founders that have gone before you, you will build a complete Go-to-Market Strategy, including a sales and marketing plan. On top of that, you get practical guidance on the execution by founders and experts. The programme includes a physical two-day kick-off in Amsterdam, followed by weekly online sessions, case studies and selected coaches.

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Sep - Nov, 2022
Europe
€7.900
how does it work?

A 12-week programme

INTRODUCTION

KICK-OFF

Fill 63
Get to know your fellow participants
Fill 63
Scan of internationalisation bottlenecks


Phase 1

MARKET OPPORTUNITY

Fill 63
Comparing and selecting target markets
Fill 63
Market Opportunity Analysis (Attractiveness and Fit)
Fill 63
Data validation
TOOL: DBC CANVAS & MO ANALYSIS TOOL
Phase 2

GO-TO-MARKET STRATEGY

Fill 63
Create lean GTM Strategies for target markets
Fill 63
People & Partner strategy
Fill 63
Value Proposition & Localisation
TOOL: DBC CANVAS & VALIDATION PYRAMID
Phase 3

BUILDING THE BUSINESS CASE

Fill 63
Organisational structure and setup
Fill 63
Relative cost comparison
Fill 63
Budgeting for internationalisation
Fill 63
Building international roadmap
TOOL: DBC CANVAS & MOCO ANALYSIS TOOL
D-DAY

ASSEMBLING THE ROADMAP

Fill 63
Validated target market
Fill 63
Validated GTM Strategy for market
Fill 63
Scalable organisational structure
Fill 63
Clear action list to start international expansion
TOOL: INTERNATIONAL
ROADMAP

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frequently asked questions

The programme is filled with plenary sessions with industry experts, coaching and peer-to-peer learning. We tailor the sessions to your needs. After the programme, you will have: A structured & validated approach in growing internationally, validated target market(s), Go-to-Market strategy for identified market(s) and a solid international roadmap for practical guidance on the next steps to take.

The participation fee of this Globaliser is €7900. There is no equity or long-term commitment, just a one-time, flat participation fee. 

Next to the plenary sessions, expect a time investment of five to eight hours every week on homework, coaching sessions and preparation work. We always recommend participating in the programme with (at least) 1 colleague, so you can divide the workload and have a discussion partner.

This Globaliser is exclusively for European B2B SaaS scale-ups. If this does not apply to you, then please have a look at our upcoming Globaliser to see if there is a Globaliser that fits your profile. If this is not the case, let us know you are interested in the Globaliser. It might be that the Globaliser that fits your profile is coming up soon

Learn lessons from:

View all our coaches
Jan Aleman
Founder & CEO
Servoy
Irene van den Brink
Commercial Director Insurance
Booking.com
Bart Houlleberghs
Founder
Type22
Tanja Sanders
Co-founder & CEO
GrowthHub
Pieter Aarts
Co-founder & CEO
Nucleoo
Tomislaw Dalic
Managing Director
Groupon
Marco Barkmeijer
Co-Founder & CEO
SecureLink
Robert Bruil
Founder
Navads
View all our coaches
SUCCESS CASES
See all alumni
"The Globaliser is an eye-opener for any startup or scale-up wanting to scale internationally. It helps founders evaluate market entries and provides them with essential tools and a structure to create, shape and validate an internationalisation roadmap that is based on data rather than gut."
Marc Mackenbach
Secrethub
Acquired by 1Password in April 2021 for an undisclosed amount.
"The Globaliser programme gave us new and important insights that resulted in a refreshed view on our target markets. We now have a foundation and with the provided tools and structure, we can continue building and improving our internationalisation plans with more confidence."
Daan Meboer
UTURN
Active in over 20 countries after completing the Globaliser
"The tools and methodologies of DutchBasecamp help you understand all the crucial elements of an international strategy. Every company that wants to grow their business internationally should go through this process because it will prevent you from unnecessary mistakes and costs."
Menno van der Marel
VanderSat
Expanded to 11 countries on 3 continents.