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Sustainable Urban Development 1 Globaliser

Metropolitan regions greatly contribute to global urbanisation and sustainability challenges, yet are also key to resolving them. The challenges of the 21st century of metropolitan regions provide great opportunities to internationalise for Dutch scale-ups building energy, IoT, data, design and construction technologies and solutions.

Together with our partners Amsterdam Trade&Innovate, the Municipality of Rotterdam, Rotterdam Partners, the Municipality of Rotterdam and InnovationQuarter, this Globaliser programme offered the chance to create a solid international strategy with practical and proven tools, tailored guidance and the support of experts and peers.

June, 2021 - September, 2021
Rotterdam area, The Netherlands
€3.000
how does it work?

A 12-week programme

INTRODUCTION

KICK-OFF

Fill 63
Get to know your fellow participants
Fill 63
Scan of internationalisation bottlenecks


Phase 1

MARKET OPPORTUNITY

Fill 63
Comparing and selecting target markets
Fill 63
Market Opportunity Analysis (Attractiveness and Fit)
Fill 63
Data validation
TOOL: DBC CANVAS & MO ANALYSIS TOOL
Phase 2

GO-TO-MARKET STRATEGY

Fill 63
Create lean GTM Strategies for target markets
Fill 63
People & Partner strategy
Fill 63
Value Proposition & Localisation
Fill 63
Marketing & Sales strategy
TOOL: DBC CANVAS & VALIDATION PYRAMID
Phase 3

ORGANISATION

Fill 63
Organisational structure and setup
Fill 63
Relative cost comparison
Fill 63
Budgeting for internationalisation
Fill 63
Building international roadmap
TOOL: DBC CANVAS & MOCO ANALYSIS TOOL
D-DAY

ASSEMBLING THE ROADMAP

Fill 63
Validated target market
Fill 63
Validated GTM Strategy for market
Fill 63
Scalable organisational structure
Fill 63
Clear action list to start international expansion
TOOL: INTERNATIONAL
ROADMAP

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frequently asked questions

The programme is filled with plenary sessions with industry experts, coaching and peer-to-peer learning. We tailor the sessions to your needs. After the programme, you will have: A structured & validated approach in growing internationally, validated target market(s), Go-to-Market strategy for identified market(s) and a solid international roadmap for practical guidance on the next steps to take.

The bulk of the programme is financed by our partners. We ask for a commitment fee from participants of €3000.

Next to the 5 plenary sessions, expect a time investment of five to eight hours every week on homework, coaching sessions and preparation work. We always recommend participating in the programme with (at least) 1 colleague, so you can divide the workload and have a discussion partner.

While it might be that you do not have the exact same technology or product as other participants, it is more than likely that your companies have a lot of similar aspects and can learn a lot from each other. You could help each other because you have the same target customer, look at similar potential partners or have similar technology.

Learn lessons from:

Erik Wienk
CFO
TicketSwap
Jan Aleman
Founder & CEO
Servoy
Joris van Winsen
Founder
Labfolder
Bart Houlleberghs
Founder
Type22
Benjamin Pomerantz
Founder
Pocket Media
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